The Masten Story

27 years ago, Reed Masten worked as a graphic artist for a government agency in the Denver area. Driven by a desire to make and sell things from an early age, Reed recalls selling handmade acorn pipes door-to-door at age eight. Years later, that same entrepreneurial spirit drove him to change his life and open his own business.

With a degree in Fine Art, Reed focused on picture framing which was a natural fit for his artistic skill and talent. He opened Masten Fine Framing & Gifts in the historic Uptown Denver neighborhood in July 1986. Specializing in hand-gilded custom picture frames for fine artists and galleries, the business grew to include full-service custom framing for everything from posters to fine art originals.

Before long, Reed expanded the space at Masten to include a fine art gallery. Five years later, the gallery once again transitioned to include antiques. As business continued to grow and change, Masten phased out antiques to make room for unique home accents, gifts, jewelry and greeting cards.

In 2008, Masten found itself in need of additional space. Again, the shop expanded to accommodate a dedicated framing area with thousands of frame samples for customers to choose from.

Today, in addition to the best custom framing in town, the store is packed with unique and one-of-a-kind gifts for any occasion. Greeting cards and gift bags make it a one-stop-shop for Denver’s discerning customers. 

The merchandise is always fresh and rotates frequently, so shopping at Masten is a fun and new experience anytime. Drop in to say hello to Reed and his staff and, of course, Oscar the shop dog!